Customer Journey Map
Customer Journey Map helps our subscribers decide on strategic changes and goals to improve their customers’ experiences (CX).
A collaborative map brings together quantitative information with the voice of customers and shares it throughout an organization.
By mapping journeys for specific personas, the organization identifies improvement opportunities and can prioritize tasks (e.g., via a CX committee) to implement the most effective changes.
When integrated with Designer and Interactive, CJM brings CCM into the organization’s wider CX strategy, linking designers and owners of content via social commenting.